A Collaborative Social Refresh for Clements & Church
Known for their exceptional made-to-measure craftsmanship, Clements and Church deserved digital storytelling with the same care, individuality, and attention to detail.
Amie teamed up with FLY Brand & Design Consultancy and the brand’s Creative Director, Anna Moor, to dig deep into the values at the core of Clements and Church. What emerged was a vision for a content strategy that placed community at the heart, spotlighting the people who bring the brand to life every day, from the expert tailors and passionate team members to the stylish customers who wear the pieces with pride.
To bring this narrative to life, Amie partnered with fellow Biscuitter Tom Carder Media, travelling to Clements and Church’s flagship store in Leamington Spa. Tom’s high-quality photography and video production captured the essence of the brand perfectly, resulting in a suite of engaging reels and visual content tailored for social media. They were also joined on set by the incredibly talented lighting assistant Rob Hunter, whose attention to detail is second to none.
Their Instagram page now feels personal, polished, and unmistakably Clements and Church. The feedback from their community has already been overwhelmingly positive, and the campaign is only just getting started. It’s been a beautifully collaborative content project, and the beginning of a relationship the team are excited to grow.
